ProPrint: Two Sides and three campaigns
ProPrint talks to Kellie Northwood of TSA to get a handle on the industry lobby group, and the three campaigns it is currently running.
The journey of print and paper lobby group Two Sides to TSA Limited is one filled with colour and passion. Kellie Northwood is a woman of many (paper) hats:
Two Sides Australia (Two Sides), the environmental campaign promoting the sustainability of paper, is only one component of the activities of TSA Limited (TSA), with Value of Paper and Print, the marketing effectiveness campaign, and Keep Me Posted, the consumer advocacy campaign it is hard to keep up.
Source: ProPrint – September 2016
Read the full article page 22-23